Learn to use AI for customer research you can actually trust — in two live sessions, with a method you'll use the very next morning.
AI for Insights: Foundation runs once a month — two live 90-minute sessions, a week apart. Here's what's coming up.
Maybe you've asked ChatGPT about your customers and got back something that sounded confident and said nothing. Maybe you've watched bigger competitors move faster and wondered what they know that you don't. You know AI is a powerful tool, but you are unsure how to use it safely, what are the best methods and practices, avoid hallucinations and produce outputs that are not just interesting but can help drive better outcomes. This workshop will help you do this.
THIS IS A REAL WORKSHOP — NOT A PITCH TO SELL YOU ANOTHER TOOL!
A small group, live and online, with a week in between so you can try it on your own questions before we regroup.
The map of where AI helps, the LEMONS method, a live demo on real data, and your first hands-on go.
We troubleshoot your own work, run a real analysis together, learn to pressure-test what AI gives back, and build the habit so it survives contact with Monday.
Marketers, founders, and small teams who need to understand their customers and want to use AI to do it — without a research department behind them and without the guesswork. If you can write an email, you can do this.
Twenty-five years in senior research and brand consulting, now rebuilt around AI. You're learning this from someone who's spent a career doing the real thing, not from someone who discovered prompting last year.
More about meOne cohort a month, in a small group. Learn the method, keep the tools, and start using it the next morning.
Want it for your team alone, online or in person? A session built around your category and your questions.
Foundation is the start. These specialist workshops go deeper into single parts of the craft — dates to be announced.
Learn to turn the open web into evidence: gathering reviews, forums, and competitor data into clean, analysable datasets, with AI doing the heavy lifting.
Tell me when it's liveBuild your team's second brain: a knowledge base that holds everything you've ever learned about your customers and answers questions from it.
Tell me when it's liveTurn findings into work that lands — reports people believe and act on, built faster and sharper with AI.
Tell me when it's liveNo. If you can write an email, you can do this.
Any of the main ones — ChatGPT, Claude, Gemini. We'll talk about choosing; a paid plan helps but isn't essential to follow along.
Yes, and learning exactly how to keep it safe is part of the workshop, not an afterthought.
You'll get the recording, but the live sessions are where the value is — come if you can.
Full refund up to seven days before your cohort starts. Within seven days, your seat transfers to the next cohort.