
AI tools built around your category, your customers and the research you run again and again. You buy it once and it's yours.
Every insights function has work that repeats: gathering data, synthesising transcripts, scanning competitors, turning findings into reports. Necessary, slow, and it eats the hours you'd rather spend thinking. A well-built AI tool does that part in minutes, which hands your people back the judgement work. And a tool built for you beats a generic one for a simple reason: it already knows your category and how you work.
Turn the open web into evidence. Reviews, forums, marketplaces and competitor sites, gathered and structured into datasets ready for analysis, instead of someone copy-pasting for a week.
Qualitative conversations at a scale no fieldwork budget allows. AI-led interviews that probe, follow up and listen properly, in any language and any time zone, while you sleep.
Your second brain. Every report, transcript and finding your business has ever paid for, in one place that answers questions. Knowledge stops walking out the door.
A continuous ear on what your customers say when nobody's asking. Social, reviews and communities, filtered into a monthly read you can act on.
AI versions of your real customer segments, built from your real data. Interview them, test concepts on them, and get to a sharper question before you spend a penny on fieldwork.
Debriefs delivered as a live tool rather than a PDF. Ask the follow-up, slice by segment, dig into the chart that worries you.
The workflow you run on repeat, built into an agent that knows your world. If it's not on this list, this is where we build it.
It starts with a short scoping session to pin down exactly what the tool should do and what "good" looks like. Then I design, build and train it on your world, and hand it over ready to use. An optional maintenance arrangement keeps it sharp as your needs change. What you're buying keeps working after I've gone.
Teams who run the same research workflows often enough that a purpose-built tool pays for itself.
Every tool here is built by a working researcher, and it shows. That's the difference between an agent that knows your world and a wrapper with a prompt in it. More about me →