The depth of an agency, without the overhead or the rotating team. Twenty-five years of senior thinking, multiplied by AI — from a single sharp project to an insights director embedded in your business.
There are moments when a decision matters too much to wing it, and you want someone who's done this a thousand times to understand the question and get you a real answer. That's the traditional work, and it's still the heart of what I do. AI makes it faster and lets it go deeper, but what you're buying is judgement — knowing the right question to ask, the right method to use, and what the findings actually mean for your business.
Before you commit budget to a launch, a rebrand, or a new market, know what your customers will really do — not what the room hopes they'll do.
Not a deck of charts you nod at and shelve, but a clear, usable picture of what drives the people you serve, and what to do about it.
Pressure-test the concept, the proposition, the message before it goes live, so the money lands on what actually moves people.
Catch the change in your category and your customers early enough to act on it first, not explain it afterwards.
Insight that stays in a slide changes nothing. The work is built to land — so people believe it, and move.
Brand health, qualitative deep-dives, concept and comms testing — whatever the question needs. The method is mine to choose; the outcome is yours.
A question, answered. Work with a clear brief, a clear end, and a debrief that changes what you do next.
You bring the question; Lemon does the rest. Design, fieldwork, analysis, and the story — from first brief to final debrief.
We share the work. Your team carries what it can — fieldwork, desk research, first-pass analysis — while Lemon leads the design, the interpretation, and the story. It costs less, and your team learns the craft by doing it.
Start a conversationNot a project; a presence. Senior insight capacity inside your business, without the full-time hire.
A set number of senior days a month, used when you need them.
A fixed senior presence who owns your research agenda, your agency relationships, and your team's growing capability.