Research you can talk to. Build a knowledge base that holds everything you've ever learned about your customers and answers questions from it. Your team's second brain.
Living Insights runs as two live 90-minute sessions, two days apart. Two cohorts coming up.
Every business sits on a fortune in research it can no longer find. Reports in inboxes, transcripts on drives, the thing someone learned two years ago and took with them when they left. Knowledge that should compound just leaks away. Living Insights stops the leak. You'll learn to build a knowledge base that holds everything you've ever learned about your customers, and then you simply ask it. It answers from your own material.
We build it together, step by step, so you can rebuild it for real when you get home.
Bring your research, raw data, transcripts, sources, analysis and reports into one structured place. This is the raw material of the brain.
The engine that holds your knowledge and answers from it, set up so it stays grounded in your material instead of making things up.
Input versus output models, explained plainly: what the difference means in practice and how to pick for the job.
The way you and your team actually talk to it. Ask a question, get an answer drawn from everything you know.
A working, living knowledge base you can question and keep feeding. It gets sharper the more you use it.
A small group, live and online. By the end of session two the knowledge base exists, and it answers.
Bring your material into shape, build the model that hosts it, and understand the input-versus-output choice so you set it up right.
Build the interface, bring it all together into a working brain you can question, and see how personas could sit on top of it.
Customer understanding is supposed to outlast the project. AI finally makes that possible: the knowledge that usually walks out the door stays, and compounds.
More about me
A small group, live and online. Two 90-minute sessions, and a living knowledge base you keep building.
Want it for your team alone, built around your own research and the way your business works? A private session on your material.