Dunes meeting the Atlantic — new terrain to learn
Workshops · AI for Insights

Build AI into how you work.

Hands-on workshops for people who run research: insights teams, marketers, founders. Learn to put AI to work on your own projects and keep the capability in-house for good.

01 / The aim

Capability you keep, not a subscription you rent.

Most AI training shows you a clever tool, gets you excited, and leaves you exactly where you started the following week. These workshops do the opposite. Each one takes a job your team does again and again, and builds AI into how you do it, so the session keeps paying off months later.

They assume you already know what good research looks like and want AI to make it faster without losing the rigour. You'll learn where AI helps, where it fails, and how to tell the difference. Then you take the method home and teach it to the rest of your team.

REAL WORKSHOPS. NOBODY WILL TRY TO SELL YOU A TOOL.

02 / The workshops

Three ways to build the capability.

Start with the foundation, then go deeper into the parts of the craft that matter most to your work. Click any workshop for dates, prices, and the full detail.

Each workshop is small, live and online. Come for one, or do all three.
03 / How they work

Two live sessions, a week to practise.

The specialist workshops run as two live sessions a few days apart, with a real piece of your own work in between. Foundation is a single hour. Either way you do the work yourself, in a small group, live.

Live & small

Hands-on, not a webinar

Small groups, real questions, your own data. We build together so the method sticks.

Online
A week between

Practise on real work

Between the two sessions you try it on a real question of your own. Session two then troubleshoots your work rather than a tidy example.

Your questions
Yours to keep

A method and the tools

Every workshop sends you home with a method, a playbook and a recording.

Take-home
04 / Who's running it

Carlos Hernandez.

A career at the top of research and brand consulting, agency side and client side, rebuilt around AI since 2024. You're learning from someone who still does this work every week, not from someone who discovered prompting last year.

More about me
Carlos Hernandez — Lemon
05 / More coming

More on the way.

The programme keeps growing. Next up, dates to be announced.

Telling the Story: Reporting with Impact using AI

Turn findings into reports people believe and act on, built faster with AI.

Tell me when it's live
Ready to build the capability?

Pick a workshop, or bring one to your whole team.