The depth of an agency without the overhead or the rotating team. Anything from a single sharp project to an insights director embedded in your business, and it's me doing the work every time.
There are moments when a decision matters too much to wing it, and you want someone who's done this a thousand times to understand the question and get you a real answer. That's the traditional work, and it's still the heart of what I do. AI makes it faster and lets it go further, but what you're buying is judgement: which question to ask, which method fits, and what the findings mean for your business.
Before you commit budget to a launch, a rebrand, or a new market, know what your customers will really do, rather than what the room hopes they'll do.
A clear, usable picture of what drives the people you serve, and what to do about it.
Pressure-test the concept and the message before they go live, so the money lands on what actually moves people.
Catch the change in your category early enough to act on it first, instead of explaining it afterwards.
Insight that stays in a slide changes nothing. This work is built to land, so people believe it and move.
Whatever the question needs: brand health, qualitative deep dives, concept and comms testing. Choosing the method is my job.
A question, answered. Work with a clear brief, a clear end, and a debrief that changes what you do next.
You bring the question and Lemon does the rest: design, fieldwork, analysis, the story.
We share the work. Your team carries what it can, like fieldwork, desk research and first-pass analysis, while Lemon leads the design, the interpretation and the story. It costs less, and your team learns the craft by doing it.
Start a conversationDirector-level insight capacity inside your business, without the full-time hire.
A set number of days a month, used when you need them.
A fixed, high-calibre presence who owns your research agenda, your agency relationships and your team's development.