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Products · AI agents and tools

AI agents that know your world.

Bespoke AI tools, built around your category, your customers, and the research you run again and again. Not a generic chatbot — something that's yours.

01 / The why

Your team does the same research work over and over. An agent can take it off their plate.

Every insights function has work that repeats — gathering data, synthesising transcripts, scanning competitors, turning findings into reports. It's necessary, it's slow, and it eats the hours you'd rather spend thinking. A well-built AI tool does that repetitive part in minutes, freeing your people for the judgement that genuinely needs a human. The difference between a generic tool and one built for you is simple: yours knows your category, your customers, and the way you work.

02 / The products

Built for the work you repeat.

Data Harvesting

Turn the open web into evidence. Reviews, forums, marketplaces, competitor sites — gathered, cleaned, and structured into datasets ready for analysis, instead of someone copy-pasting for a week.

AI Moderators

Qualitative conversations at a scale no fieldwork budget allows. AI-led interviews that probe, follow up, and listen properly — running in any language, any time zone, while you sleep.

Living Insights

Your second brain. Every report, transcript, and finding your business has ever paid for, in one place that answers questions — so knowledge stops walking out the door and starts compounding.

Social Listening

A continuous ear on what your customers say when nobody's asking. Social, reviews, communities — filtered into signal you can act on monthly, not noise you scroll past.

Synthetic Personas

AI versions of your real customer segments, built from your real data. Interview them, test concepts on them, pressure-test messaging — get to a sharper question before you spend a penny on fieldwork.

Dynamic Reports

Debriefs you interrogate, not just read — delivered as a live tool, not a PDF. Ask the follow-up, slice by segment, go deeper on the chart that worries you.

Custom Agents

The workflow you run on repeat, built into an agent that knows your world. If it's not on this list, this is where we build it.

03 / How it works

From idea to a tool you own.

It starts with a short scoping session to pin down exactly what the tool should do and what "good" looks like. Then I design, build, and train it on your world, and hand it over ready to use. An optional maintenance arrangement keeps it sharp as your needs change. You're not buying my days — you're buying something that keeps working after I've gone.

A one-time scoping and build fee from £4,200, depending on complexity, plus optional ongoing maintenance.
A city seen whole from above at night — a system that knows its world
04 / Who it's for

Own the capability, don't rent the hours.

Teams who run the same research workflows often enough that a purpose-built tool pays for itself — and who'd rather own the capability than rent the hours.

Real insight, built in

Not just clever prompting.

Built by someone who's spent twenty-five years in research and rebuilt his own practice around AI, so every tool has real insight expertise inside it, not just clever prompting. More about me →