01 / Thinking

Thinking out loud.

I write most weeks about insight, AI, and the craft of understanding people. Newest first.

Becoming yourself
Strategy · 31 July 2026

Becoming yourself

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The professor's notebook
Strategy · 29 July 2026

The professor's notebook

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Tradition, tested
Strategy · 27 July 2026

Tradition, tested

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Which part got cheaper
Research · 24 July 2026

Which part got cheaper

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The fix isn't in the prompt
AI · 22 July 2026

The fix isn't in the prompt

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One question breaks most AI tools
AI · 20 July 2026

One question breaks most AI tools

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Data as a weapon
Strategy · 17 July 2026

Data as a weapon

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The hardest user is me
AI · 15 July 2026

The hardest user is me

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The free half
Research · 13 July 2026

The free half

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Ask AI to disagree
AI · 10 July 2026

Ask AI to disagree

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The dead pile
AI · 8 July 2026

The dead pile

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Stop searching, start briefing
AI · 6 July 2026

Stop searching, start briefing

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Negative capability
Strategy · 3 July 2026

Negative capability

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Certainty is absurd
Strategy · 1 July 2026

Certainty is absurd

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Early future is embarrassing
Strategy · 29 June 2026

Early future is embarrassing

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Lived experience
Brand · 26 June 2026

Lived experience

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Always-on research
Research · 24 June 2026

Always-on research

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Synthetics can't have an opinion
Research · 22 June 2026

Synthetics can't have an opinion

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When findings get attacked
Research · 19 June 2026

When findings get attacked

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Make yourself memorable
Strategy · 17 June 2026

Make yourself memorable

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Stop being interesting
Research · 15 June 2026

Stop being interesting

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Doing nothing is the threat
AI · 12 June 2026

Doing nothing is the threat

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Don't let AI make you stupid
AI · 10 June 2026

Don't let AI make you stupid

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Destroy AI button
AI · 8 June 2026

Destroy AI button

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Tragic optimism
Strategy · 5 June 2026

Tragic optimism

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Nokia anthropologist
Research · 3 June 2026

Nokia anthropologist

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Monday, leave the screen
Strategy · 1 June 2026

Monday, leave the screen

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Red team findings
AI · 29 May 2026

Red team findings

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The pressure test
Research · 27 May 2026

The pressure test

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A library inside Claude
AI · 25 May 2026

A library inside Claude

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Your chatbots are deciding your brand
Brand · 22 May 2026

Your chatbots are deciding your brand

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The dormant loyalist
Research · 20 May 2026

The dormant loyalist

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Rethinking the tracker
Research · 18 May 2026

Rethinking the tracker

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