More than a library. More than a chatbot.
Living Insights holds the evidence itself, not just the reports written about it. Source is the foundation. Studio, Conversation and Sandbox are 3 ways to put it to work.
Studio
Build the report, deck or one-page summary you need, when you need it, for whoever you're presenting to.
Conversation
Ask your customers' evidence anything, and every answer comes with its quotes and data.
Sandbox
Test a theory before you commit to it, using the research you've got so far. You get the likely outcomes, how strong the evidence is, and what's still unknown.
Source
Every transcript, response and data point, anonymised and in context, with each finding linked back to its evidence.
Every piece of evidence, connected.
Every transcript, response and data point from Listen and Ask, anonymised and kept in context. Each finding is linked back to the evidence behind it.
What you get
- Check any finding against what customers actually said.
- Listening, asking and your past research, all in one place.
- Nothing gets lost when people move on.
Shoppers make the trip to a bakery for freshness they can see.
"If I can't smell it, I don't trust that it's fresh."
Freshness is the main reason for the trip: 64%
"Supermarket bread is fine. It just isn't a treat."
Freshness ranked first in the last brand study.
Illustration · Halloway's is an invented brand
Build it for
Deck
Summary
Report
Illustration · Halloway's is an invented brand
The output you need, when you need it.
Build the report, deck or one-page summary you need, for whoever you're presenting to. It's made from the evidence on the day you ask, so it's never out of date.
What you get
- A board deck, a sales briefing or a full report, all from the same research.
- Every chart and claim links back to its source.
- No waiting weeks for a new version.
Ask the evidence anything.
Ask your customers' evidence anything, and every answer comes with its quotes and data. It shows how strong the evidence is, and tells you when there isn't enough to answer.
What you get
- Answers with the numbers and the customers' own words.
- How strong the evidence is, every time.
- Honest gaps, and what to find out next.
Mostly for freshness they can see. It's the top reason in the survey, and it comes up again and again in the interviews and online.
Main reason for the trip · survey, 1,200 shoppers
Illustration · Halloway's is an invented brand
Test a theory
Illustration · Halloway's is an invented brand
Test a theory before you commit.
Test a theory before you commit to it, using the research you've got so far. You get the likely outcomes, how strong the evidence is, and what's still unknown.
What you get
- Try an idea before you spend money on it.
- See which outcomes the evidence supports, and which it doesn't.
- Know what to research next, before you decide.
Every answer shows where it came from.
Every finding links back to the transcript, response or post it came from, so you can check it yourself.
When Living Insights goes beyond the evidence, it tells you. When the research can't answer a question, it says so, and suggests what to find out next.
Built with you, step by step.
We do every step of Listen, Ask and Reveal together with you.
We agree the business question and share what we heard. Together we decide what goes into the Ask.
We design the questions with you. Nothing goes to customers until you've approved it.
We walk you through the recommendation inside Living Insights. Then your team keeps using it.