Posted on 1 October 2025

Reading time: approximately 5 minutes

Understanding consumer behaviour is one of the most powerful tools at your disposal. Consumer behaviour data provides insights into how customers think, act, and decide on purchases. By tapping into …

Posted on 13 September 2025

Reading time: approximately 5 minutes

In today’s fast-paced business world, understanding your customers is more important than ever. While quantitative data provides valuable numerical insights, qualitative research helps businesses …

Posted on 28 August 2025

Reading time: approximately 5 minutes

Understanding your audience is the key to unlocking meaningful growth in today’s fast-paced business environment. Consumer insights allow businesses to connect with their target market on a deeper …

Posted on 13 November 2024

Reading time: approximately 2 minutes

More Than a Fruit 

“Lemons are symbols, ciphers, ingredients; conduits for meaning and metaphors; little cathedrals, fruit for dreaming.”The Gourmand’s Lemon – A Collection of Stories and Recipes, …

Posted on 13 November 2023

Reading time: approximately 1 minute

Dare to Imagine was first inspired by a TMRE talk by Stan Sthanunathan who said, “Insights should help businesses dream big”. What a role! To help businesses dream big!

We Don’t do Boring! 

We love …

Posted on 13 November 2022

Reading time: approximately 2 minutes

What Are Market Research Insights?

Market research insights are the actionable conclusions and understandings derived from analyzing data collected about a target market, customers, competitors, or …