Why the Name “Lemon”

Posted on 13 November 2024

Reading time: approximately 2 minutes

More Than a Fruit 

“Lemons are symbols, ciphers, ingredients; conduits for meaning and metaphors; little cathedrals, fruit for dreaming.”The Gourmand’s Lemon – A Collection of Stories and Recipes, TASCHEN

The lemon is a powerful symbol of transformation, versatility, and inspiration.

For centuries, it has sparked creativity among chefs, writers, artists, and designers—proving that even something as simple as a citrus fruit can hold endless possibilities. From ancient Rome to modern Japan, lemons have shaped our tastes, traditions, and creativity.

At LEMON, we bring this same transformative energy to market research. Just as a lemon enhances and elevates a dish with its unexpected zest, we aim to bring fresh, meaningful insights to every project.

Our work is about uncovering the hidden layers of data and distilling them into actionable strategies that empower brands to thrive. We don’t just deliver information—we provide the clarity to see opportunities, the perspective to approach challenges differently, and the confidence to take bold steps forward

Every aspect of market research—from understanding customer needs and tracking brand performance to testing concepts and optimising campaigns—is infused with the LEMON philosophy. We believe in looking beyond the obvious to reveal the unexpected, crafting solutions that are as insightful as they are impactful.

LEMON isn’t just our name; it’s our approach. We turn raw data into vibrant insights, peeling back the layers of complexity to provide businesses with the tools to innovate, adapt, and grow.

With LEMON, market research becomes more than a process—it becomes the foundation for a brighter, more inspired future.