The person behind the thinking.

I'm Carlos Hernandez, founder of Lemon. I've been a brand and consumer researcher for over 25 years, across categories, geographies and cultures.

My career has been spent working out what customers actually think, feel and want, which is rarely what they say in a survey. Half of that career was inside some of the world's leading research and brand consultancies, across FMCG and retail. The other half was client side, with Reckitt and Abbott Labs, so I know what it's like to sit on your side of the table.

After 25 years inside some of the world's biggest insight teams, I knew how much of what we learned was trapped in reports and slow processes. So I built the research technology I wished I'd had.

That's why Lemon listens first. Before we ask customers anything, we hear what they're already saying. Then we ask to understand more, and reveal it all in Living Insights, where your team can keep using it.