Synthetic LEMONS

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What if your customers could speak before they even exist?

About

What if we could have fictional customers who think like real ones — but faster, braver, and less filtered?

What if they could react to your ideas, challenge your thinking, and whisper truths you haven’t heard from traditional research?

We call them Synthetic Lemons — artificially designed voices built to simulate real human behavior, emotion, and decision-making.

Behind the scenes, our Synthetic Lemons are made possible by the powerful tech of Synthetic Users—a pioneering platform that lets us simulate authentic human responses with uncanny accuracy.

They’re not here to replace traditional research.

They’re here to start the conversation, spark better hypotheses, and help you imagine what your audience might say — before you ask them.

Creative thinking moves fast.

Now insights can keep up.

Big ideas often begin with uncertainty.

But too often, we’re forced to wait — for budgets, timelines, or access to the right people — before we can validate, challenge, or explore them.

We use Synthetic Users to change that. They give you access to emotionally rich, behaviourally intelligent voices you can interact with instantly.

Pressure-test ideas early, without friction

Explore different directions without overcommitting

Imagine bolder solutions and simulate how people might respond

Build creative confidence before investing time and money in execution

Synthetics don’t replace research.

They unlock more of it — when it matters most.

What Are Synthetic Lemons?

A cast of AI-generated personas  — powered by SyntheticUsers, crafted from real data, modelled with behavioural intelligence, and ready to think, feel, and respond like the people you want to reach.

These aren’t survey bots.

They’re carefully designed voices that mirror real human patterns, giving you fast, imaginative, and actionable understanding. They were designed to:

Think like humans, not bots

React with emotion, not scripts

Push back, provoke, explore

Work fast — so you don’t wait weeks for feedback.

With Synthetics, you don’t have to wonder what your audience might say.

You can ask them — even before they exist.

Juicy. Sharp and ready to squeeze.

How it Works

From imagination to insight

In 3 simple steps.

Step 1: Define Your Audience & Scenario

Tell us who you’re trying to reach — a segment, a future customer, or a creative hypothesis.

We shape synthetic personas based on your brief.

Step 2: Generate & Interact with AI Personas

We bring your audience to life — creating a cast of intelligent voices with opinions, emotions, and decision-making behavior.

You can ask them questions, test reactions, simulate group discussions, or explore emotional journeys.

Step 3: Extract Insights & Make Confident Decisions

We analyze what these synthetic voices say — surfacing patterns, tensions, and opportunities.

The output: powerful insight you can act on, faster and earlier than ever before.

This isn’t a replacement.

It’s a revolution.

Synthetic Lemons doesn’t replace human respondents — it elevates what research can do.

Traditional research asks real people to reflect on the past.

Synthetic Lemons simulates how future audiences might think, feel, and decide — instantly.

Use synthetic voices to explore, prototype, and simulate early-stage ideas

Then validate with real-world audiences when it matters most

Its research reimagined: faster, richer, and built for the pace of innovation.

Don’t replace organic insights — expand them.

Synthetic Lemons opens the door to a more creative, flexible, and powerful insights journey.

It’s not just faster research.

It’s freer thinking. Smarter bets. And braver brands.