Lemon QUAL

The Power of Artificial Intelligence (AI)

About

LEMON QUAL revolutionizes market research by using an AI-powered moderators to conduct interviews in record time.

This is perfect for gathering rapid, reliable feedback on marketing strategies, ad testing, and concept validation. With LEMON QUAL, you can complete qualitative research projects in just a few days, gaining actionable insights faster than ever before.

Ideal Use Cases

This solution is especially useful for companies that need quick feedback on marketing issues, ad testing, concept validation, among others, as it is possible to complete projects within a short period of days.

The tool also allows for advanced audience segmentation, collection of participant quotes, and sentiment / emotion analysis, helping to enrich the final data shared. ​

The Advantage

With LEMON QUAL, qualitative research projects that once took weeks can now be completed in just a few days. This not only accelerates decision-making but also ensures businesses stay agile in an ever-changing market landscape.

When working with AI (Artificial Intelligence) technology, you no longer need to choose between the depth of qualitative research and the scale of a quantitative study

LEMON QUAL isn’t just a tool—it’s a transformative step forward in how market research is conducted, combining the best of technology and human insight to deliver unparalleled results.

STEP 1: BRIEFING

The tool allows you to precisely define your target audience by selecting characteristics such as demographics, categories, and interests. Simply provide a summary of your research objectives and the areas of insight you wish to explore.

STEP 2: SCRIPT DEVELOPMENT

At this stage, we work with you and the tool to ensure we have a conversation guide that the AI can use to help extract the best insights from consumers.

STEP 3: FIELDWORK

When the project is launched, the tool gathers participants using various sampling methods to ensure high engagement in each study. We can recruit directly via social networks or use proprietary panels for specific markets, such as the medical/health field. The AI moderator conducts the conversations, asking questions and probing participants’ behavior.

STEP 4: FAST RESULTS

Depending on the project, characteristics, and size, the report is delivered between 24 to 72 hours after the fieldwork is completed, including a summary of the key insights, answers to urgent questions, and direct quotes from the conversations. We combine the efficiency of AI with human precision, through a final manual check to ensure the quality and reliability of the conclusions.