Welcome to Lemon, a market research company based in London where we take data and give it a creative twist. We believe that market research doesn’t have to be dry – it’s about discovering fresh perspectives, sparking new ideas, and uncovering insights that drive meaningful change. Whether you’re a startup looking to find your voice or a global brand striving to stay ahead, we blend creativity with research to help you truly understand your audience and make decisions that matter. Ready to see what fresh insights can do for your brand? Let’s get started on something amazing together.
Get to know your audience. Our consumer insights analysis dives deep into the behaviours, preferences, and motivations of your market, helping you unlock trends and refine your strategy. We provide insights to make informed decisions that drive your business forward, allowing you to stay ahead of changes and build connections with your audience.
Looking for rich, detailed insights that numbers just can’t provide? Our qualitative research services bring you closer to your customers through in-depth interviews, focus groups, and usability testing. By uncovering the stories behind the data, we help you create meaningful experiences and strategies that resonate with your audience.
When you need hard data to back up your decisions, our quantitative research services are here to help. Using tools like online surveys and satisfaction measurement, we provide reliable data that gives you clear, actionable insights to shape your strategy and business goals.
We believe data is more than just a set of numbers – it’s a canvas for innovation. We take a creative approach to research, transforming raw data into powerful insights that spark fresh ideas and drive impactful strategies. Our team doesn’t just analyse trends; we look beyond the data to uncover stories and opportunities that help your brand evolve. By blending analytical rigor with imaginative thinking, we present bold, transformative insights that inspire change. Whether it’s refining a product, shaping a campaign, or forecasting market shifts, we turn data into the kind of inspiration that leads to real growth and success.
We combine creativity with rigorous research and advanced methods to deliver actionable insights that help businesses make smarter, more informed decisions
From qualitative to quantitative research, we offer customized services that meet the unique needs of your business, ensuring you get the most relevant and impactful results.
We focus on providing insights that not only inform, but also inspire creative strategies that drive growth, innovation, and long-term success for our clients.
At Lemon, we believe that market research is more than just gathering data – it’s about exploring new possibilities and challenging the status quo. We started with one simple vision: to help brands make smarter, more creative decisions by providing fresh, data-driven insights. Our team isn’t just focused on the “what” and “how” of your market – we’re curious about the “why.” Why do customers make the decisions they do? Why are certain trends emerging? By asking the right questions and blending creativity with analytical thinking, we uncover stories that shape successful strategies. Our mission is to turn every insight into a spark that fuels bold, innovative ideas for your brand’s future.